Background
Problem Statement
Product Goals
"HomeBliss" is an app for people who frequently travel from one city to another, for people
who live alone, and for students who stay away from their homes. This app will help people
find the necessary services around them, like cooks, maids, mess food, rental services, repair
services, etc. This app will also help local service providers provide their best services to the
customers around them.
We recently discovered that people who are staying alone have to deal with different
difficulties, and our app will try to solve the maximum difficulties by providing the best
services in a short amount of time.
Many people are busy in their lives. Because of that, they don't have time to find the
necessary service for their needs. Our app will provide them with all the necessary services at
their doorstep within a minimum of time.
1. This app will help people who are living alone, who frequently travel from one city to
another, and students who stay away from their homes
2. An app that helps people to get necessary services as soon as possible
3. This app will also help local service providers to provide their services to the people and
expand their customers
4. It will also make customer's life easy by providing daily necessary services like mess food
delivery, paper, and milk delivery, grocery delivery, etc.
5. Customers will be able to distribute the payments with their roommates or partners.
Type
End to End Mobile App
Role
Research & UX/UI
Timeline
June - July 2021
01 Research
I used the interview method to collect in-depth information from users between the ages of 19 and 28 on their thoughts, opinions, experiences, and
feelings. Most of the users whom I have interviewed are those who have recently moved from their city to another for work, education, or other reasons
Below are some of the questions asked:
1. Did you face any problems when you first shifted to another city?
2. How do you manage your day-to-day activities like eating, cleaning, laundering, etc.?
3. Do you face problems like that moment when you want instant service?
4. Do you use apps like UrbanClap and Mess Food Delivery App? And what was your experience using these apps?
5. How much can you pay for a particular service?
6. Do you like to go to the shops or do you like home services?
7. how many times did you need a particular service per month?
8. did you face any problems when you wanted immediate service?
9. What is your favorite service app?
Qualitative Research
User Research
Questions
Quantitative Research
02 Define
The process of competitor analysis provided the strategic insight into the features, functions, flows, and feelings evoked by the design solution of our competitors. These informations are used as a point of comparision to design our solution with the goal of making a superior product.
Competitive Analysis
App Name
OyeBusy
NamasteSir
JOBOY
Housy
Urban Company
Electrician
Plumber
Cook
Services
Easy to Use
Premium Membership
Time Schedueling
Rental Services
Maid
Services
Delivery Services
Mess Food
The user persona is required to more easily investigate the complicated user group's behavioural patterns. User personas
served as a guide for my ideation process following the user interview, which enabled me to successfully create a positive
user experience.
User Persona
“I’m looking for an app that will make
my day to day life easy by managing
my home.”
Age :- 25
Occupation :- Investment Banker
Location :- Pune
Education :- MBA
BRAND AFFILIATIONS
Sumant Naik
User Persona
Bio
Fustration
Goals
Motivation
He is an Investment Banker who need to
travel one city to another frequently.
He is self motivated person and like to
travel.
He knows how to manage money and time.
He is not able to manage home
He don’t know where to find neccisary
services
He is not able to have a daily home food
He is tired of using diffrent apps for diffrent
services
He want to save time
He expect to have quicker services
He wants to eat homemade food daily
He wants his home well managed.
Quick Service
To manage extra time
Well managed home
Stress-free
I designed an empathy map to gain a deeper understanding of the consumers. What the user said, did, thought, and felt are
reflected in the four quadrants in four different ways.
Empathy Mapping
Say
I need to eat homemade mode
I don’t have much time to look into household
things
I want to rent a car/bike
I need to have cook for my daily meal
I need maid
I want to split the expenses amoung
roommates
I am expecting to have a more offers
I need a vegetarian food
Think
Can i trust this app
how can i manage all household
things
Can i trust this perticular service man
Can i able to manage my food cycle
Should i really need a maid
Can i afford the rental car
If i get a discount, it will be good
Should i go with the delivery of
neswpaper
Does
The cook is vegetarian then hire him
Contact the electrician, and asked him about
timeing
I should hire a maid
Check if their is any rental service available
near me
Check whether newpaper delivery is avaliable
only on sundays
Check whether newpaper delivery is avaliable
only on sundays
Feel
Feel excited
Feel confused
Feel satisfied
Feel curious
Feel attractive
Feel fustrated
Feel good
Feel nervous
Feel motivated
Saurabh Rane recently moved to Pune for post graduation. So he has
a lot of problems regarding this because he moved from his
hometown to another city for the first time. So he has issues like food,
maid, home services, daily milk & newspaper delivery, etc. He tried
many apps, but he is not satisfied with them. He wants a quicker
service than other apps. He is a vegetarian, so he wants a cook who
will make vegetarian food for him. He wants a maid who will come
daily for cleaning. And he does not want to wait for services as he has
to spend his maximum time in college.
One day, his friend Sanika introduced him to the HomeBliss app.
Aadhi is registering for this app and using it, and he is pleased to do
so. And he got exactly what he wanted. He required quick service, a
cook, a maid, home services, and other services. He says he is happy
with this HomeBlissApp and it solves his daily problems in an easy
way.
User Scenario
Card Sorting
User Flow
User flow is a graphic representation of the steps a user can take to complete a job while utilising an
app.
Information Architecture
Based on the previous research activities, I built the information architecture which served as a base
for devloping information hierarchy for the application.
03 Design
High Fidelity Wireframe
After doing tons of paper sketches, I started working on wireframes.
This phase took lesser time than I thought because of paper sketches. We got
lots of reviews and updates. Here I am attaching some of the wireframes that
we worked on.
